In early January, 2012, Pop Heaven’s own Sarah Slean posed a question to her fans on Twitter:
I, being a vessel placed on this earth solely to spread the good word of the Pop Gods, immediately received a divine communication that despite each and every track on the brilliant two-disc opus “Land & Sea” truly being worthy of a video treatment, their divine will was that her next visual masterpiece should be the sassy stomper “Society Song.” (Whoa, tongue twister!)
As is my duty, I immediately passed this information on to Slean via Twitter. To my delight, she responded – rather appropriately with:
“SWEET HEAVEN” indeed! Pop Heaven! Based on her enthusiasm it was nearly a certainty that I was about to become the hot new commodity in Canadian music video art direction. As such, I patiently awaited a phone call from Sarah, or from her people.